For the previous 5 years, Molly Culver, proprietor of Molly Oliver Flowers in Brooklyn, has mounted a quiet battle in opposition to the goliath of Valentine’s Day flowers: the rose. Classically purple, multilayered, prickly and velvety, thousands and thousands of roses, most imported from abroad, can be bought for the annual day of affection. However Ms. Culver is among the many rising variety of florists and flower lovers who need to know: Would you think about tulips as a substitute?

Shoppers in america are anticipated to spend nearly $3 billion on flowers for the vacation this yr, based on the Nationwide Retail Federation. Most of that can be spent on roses, however there are indicators that the tulip, extra generally related to spring and Mom’s Day, has emerged in recent times as a shocking and extra sustainable different.

At UrbanStems, an internet flower retailer, the selection of tulips in February is “catching on actually quick,” stated Meenakshi Lala, the chief govt.

UrbanStems, which started providing tulips for Valentine’s Day in 2021, expects to promote twice as many tulips this Valentine’s Day because it did final yr.

“We expect to succeed in upwards of 4,000 tulip orders this Valentine’s Day cycle,” she stated, noting that the cycle is “usually six to seven days.”

And whereas that quantity is dwarfed by what number of roses the corporate expects to promote (1.8 million stems), it’s not precisely a good comparability. UrbanStems makes use of roses of varied costs and preparations, virtually the best way a painter would use a shade of blue. However the tulip bouquets are simply that — premium tulips.

Tulips additionally are usually cheaper than roses. At a Dealer Joe’s in New York on the day earlier than Valentine’s, a bouquet of 20 tulips prices $12.99, whereas a dozen roses had been $14.99. At POSY, a New York City-based floral design studio, an association with 30 tulips can go for $100 and an association of 24 purple roses is priced at $175. That relative affordability might need one thing to do with the recognition of tulips past Valentine’s Day: They’re the most-purchased flower in the United States.

Florists are usually enthusiastic in regards to the Valentine’s tulip pattern, each for aesthetic and environmental causes.

Not like roses, tulips proceed to vary and develop after they’re reduce. Ms. Culver stated there was poetry in the best way tulips moved with the solar from inside their vase, taking the form of no matter vessel contained them as they unfurled to indicate off their splendor.

“I personally will watch tulips till the final petal drops,” she stated.

Like purple roses, which symbolize love, tulips have their very own symbolic that means. Within the language of flowers (utilized in Victorian England as a type of coded communication), tulips signified ardour, according to the Smithsonian Gardens. The Society of American Florists further gives meaning to the flower primarily based on its colour. A pink tulip is for caring, whereas purple stands for royalty and purple is a declaration of affection. The flower’s expansive meanings assist with its Valentine’s Day enchantment. The vacation is now not only for lovers, however a day to rejoice all types of affection — pals, household and even pets.

“Roses are about intercourse,” stated Andrew Miller, the proprietor of Tulip Valley Farms in Washington State, however tulips have “the that means that we resolve to provide it.”

“I may give tulips to a buddy of mine that, you already know, we go looking collectively,” he stated.

Allan Visser, a third-generation tulip farmer within the Netherlands, checked off the quite a few upsides to the flower: They arrive in a wide range of colours and shapes; they’re extra sustainable as a result of they are often grown extra shortly, with much less warmth for shorter durations of time so even greenhouses use much less vitality than they might for roses.

Globally, there’s a rising demand for tulips, Mr. Visser stated, noting that yearly extra tulip bulbs make their technique to america from the Netherlands (the place the majority of the world’s tulips are grown) for holidays like Valentine’s Day, Mom’s Day and Easter.

A tulip is only aesthetic, in contrast to flowers that can be utilized for his or her fruit or medicinally, stated Ibo Gülsen, managing director of IGMPR, a boutique agency that designs and develops flower sights all over the world, and chairman of the World Tulip Society.

It’s a convention that dates again hundreds of years, he stated, noting that whereas the Dutch are “now masters in tulip horticulture,” it was the Ottoman Empire that “set the usual” for tulip appreciation.

Mr. Gülsen stated the tulip had lengthy represented the beginning of a cycle, fertility and spring — themes that echo the traditional Roman origins of Valentine’s Day, and so it “is sensible to make use of a spring flower to rejoice that.”

Dorothy Smith, 34, stated she spent a “vital quantity of my disposable revenue” on a subscription for flower deliveries. When she signed up in 2020 for Molly Oliver Flowers’ service, Ms. Smith was engaged. She later married — after which divorced. It may make holidays like Valentine’s Day laborious, she stated, however she nonetheless has her contemporary flowers.

“This week, particularly, I used to be actually excited to have these actually, actually particular tulips in my house,” she stated, including that she was contemplating taking the flowers (in pottery she made) to the Valentine’s Day celebration for feminine pals solely known as Galentine’s Day.

“I want I had extra tulips to provide,” she stated, including that “they really feel sculptural virtually” and “extra particular to me than a purple rose.”

At Southside Blooms, a floral nonprofit in Chicago that usually employs at-risk youths and favors “eco-friendly practices,” domestically grown tulips have been on the Valentine’s Day menu for no less than three years.

Natalie Ransom, a florist and the pinnacle of occasions at Southside Blooms, stated the store grew extra tulips yearly to fulfill the rising calls for of its buyer base. Southside is rising 30,000 tulips this season, she stated, and expects to make use of greater than 1,000 on Valentine’s Day alone.

“It’s only a good spring flower, particularly throughout this time of yr, the place it’s chilly and form of bleak,” she stated.