Walt Disney Co. is integrating Hulu and Disney+ into one app, the leisure firm introduced Wednesday.
Throughout an earnings name, CEO Bob Iger stated Disney would mix the 2 streaming companies to create a “unified app expertise” that can characteristic leisure, information and sports activities.
“This may create a powerful package deal of leisure, pairing the best caliber manufacturers and franchises, nice normal leisure children, programming information and business main stay sports activities content material all in a single app,” Iger stated on the decision. The brand new “unified Disney Plus and Hulu streaming app” will probably be accessible to customers in 2026, the Disney CEO added.
Disney didn’t instantly reply to CBS Information’ request for remark.
Iger stated the transfer would generate a “higher shopper expertise” and result in “higher promoting income potential” by permitting the corporate to package deal advert gross sales collectively extra effectively.
“I think about down the street it might give us some worth elasticity as nicely that we have not had earlier than,” Iger famous.
Disney additionally introduced Wednesday the August 21 debut of an “enhanced ESPN App” that may be bundled with Disney+ and Hulu for $29.99/month.
The information got here amid Disney’s newest earnings report, which confirmed a lift within the leisure firm’s revenue due to new streaming subscribers and robust gross sales at its home theme parks.
Disney+ and Hulu subscriptions totaled 183 million, up 2.6 million from the second quarter.
Disney has run Hulu since 2019. Final month, the media powerhouse paid Comcast’s NBCUniversal almost $439 million to finalize its buy of the streaming service.
contributed to this report.
