Mattress Bathtub & Past is making a comeback beneath a barely completely different title, greater than two years after submitting for chapter.

The primary Mattress Bathtub & Past Dwelling retailer will open in Nashville on Friday, a brand new model of the previous large field retail retailer recognized for promoting house furnishings, home equipment and extra, at mid-range costs. Overseeing the opening is The Model Home Collective, previously referred to as Kirkland’s, which manages a portfolio of retail shops together with Past Inc.’s Mattress Bathtub & Past Dwelling, Mattress Bathtub & Past, Purchase Purchase Child and Overstock.

“We will likely be testing and studying the appropriate stock combine by class and by model, however the feel and appear of the shops will likely be a transition from the unique Mattress Bathtub and Past shops with a tighter concentrate on Seasonal Dwelling Decor, Bed room furnishings, and Bathtub and Laundry merchandise,” Starr Hudgens, chief of workers on the Model Home Collective, informed CBS MoneyWatch. 

The Model Home Collective introduced the opening of the Nashville retailer late final month. 

“We’re proud to reintroduce one among retail’s most iconic names with the launch of Mattress Bathtub & Past Dwelling, superbly reimagined for a way households collect at house at this time,” Amy Sullivan, CEO of The Model Home Collective, mentioned on the time.

To lure former clients again within the door, Model Home mentioned it could honor legacy Mattress Bathtub & Past coupons — the large white and blue paper slips which have lengthy been related to the corporate.

“The coupon everyone knows and love is again and for individuals who want one, a contemporary model will likely be ready on the door,” the corporate mentioned within the announcement.

Requested whether or not Model Home plans to open extra shops beneath the Mattress Bathtub & Past Dwelling moniker, Hudgens mentioned, “We’re opening 4 extra Mattress Bathtub and Past Dwelling shops within the Nashville market and will likely be in an aggressive study and react posture to find out applicable merchandising, model, and technique shifts to make as we plan our opening technique for 2026.”

The opening of the Nashville location marks a brand new chapter for the low cost retailer which struggled to remain afloat amid depressed gross sales and the takeoff of on-line procuring. The corporate lastly acquired into the e-commerce sport after naming Mark Tritton, a former high Goal govt, as CEO in 2019. However by then the corporate was too far behind high opponents, based on consultants.

The corporate had over 300 brick-and-mortar places earlier than closing all of them after it entered Chapter 11 proceedings in April 2023. Months later, it introduced it could return as an internet house furnishings model beneath its new proprietor Overstock.com. In 2024, Overstock.com made a bid to promote Mattress Bathtub & Past merchandise at over 100 of its Container Retailer places in an effort to revive the struggling retail chain with the assistance of the Mattress Bathtub & Past title.

With the opening of the Mattress Bathtub & Past Dwelling retailer in Tennessee, Model Home Collective is taking a serious step is resurrecting its troubled retail manufacturers, based on John Bringardner, govt editor at Debtwire, an analytics platform that tracks firms in debt. 

“The corporate has undertaken a large turnaround effort, closing underperforming retailer places, decreasing extra stock and making a contemporary new look and advertising plan,” Bringardner informed CBS MoneyWatch. “However its underlying financials stay deeply troubled and the success of the relaunch will likely be an uphill battle.”

Mattress Bathtub & Past opened as a privately held enterprise in 1971 and went public in 1992. It as soon as had 1000’s of shops globally, based on knowledge from Statista.