Picture Licensed from DepositPhotos. License #278537596Key Factors
WD-40 Firm insiders are shopping for and signaling a price on this cash-producing, capital-return machine.
Dividends are dependable, the yield is enticing, and repurchases will speed up in F2026.
Institutional and analyst developments align with a market backside in This fall 2025.

Insider shopping for on the WD-40 Firm (NASDAQ: WDFC) indicators worth, because the inventory trades close to its long-term lows and on the low finish of its historic price-to-earnings (P/E) vary. Whereas its 32x current-year earnings is a premium value, it displays a strong outlook for regular top-line progress, margin enchancment, accelerated earnings progress, money circulate, and capital returns.
Capital return is a important issue for this firm’s inventory value outlook and worth proposition, as a result of its dividend is wholesome and enticing, will increase yearly, and share buybacks are again on the desk. 
The corporate’s buybacks have been suspended in 2020 as a result of COVID-19 pandemic, however have been reinstated in 2023 at a lowered tempo in comparison with prior ranges. Among the many important particulars from the F2025 year-end report is that margin and money circulate enhancements elevated administration’s confidence, permitting them to speed up the tempo of buybacks.
What this implies for traders is a strengthening tailwind for this inventory, which is tightly held and more likely to advance over the approaching quarters and years. Relating to the worth, the corporate’s goal 5% to 9% progress tempo has this inventory buying and selling beneath 20x earnings by 2030 and within the low teenagers by 2035. 

Insiders, Establishments, and Analysts Purchase WDFC Inventory within the Again Half of 2025
The insider exercise is noteworthy. InsiderTrades tracked six purchases from six insiders inside days of the year-end report and one another. Patrons included three administrators, the CEO, the CFO, and a VP. The purchases are small, amounting to lower than 0.02% of the corporate’s worth, however present broad-based help from a gaggle that already had a stake within the recreation.Whole holdings are roughly 0.78% of the inventory and are compounded by a strong institutional curiosity. 
The institutional knowledge displays market rotation together with sturdy market help. The institutional exercise in 2025 spiked to multi-year highs, with sellers outpacing consumers in H1, when share costs have been greater, after which reverted to consumers outpacing sellers in H2, when costs have been low.
The important takeaway is that establishments personal greater than 91% of the inventory, offering a strong help base with shares close to historic lows. It’s unlikely the market will considerably fall beneath the late-October/early-November lows with this dynamic in place. The This fall outcomes have been strong, bolstering the outlook, and the 2026 steerage was enough to maintain money circulate and capital returns. 
Highlights from F2025 embrace average mid-single-digit income progress, increasing gross and working margins, a restoration in gross margin to historic norms a 12 months forward of expectations, and optimistic money circulate regardless of paying dividends, growing distributions, share buybacks, and debt discount. The steadiness sheet particulars embrace elevated money, present, and complete belongings, compounded by lowered debt and liabilities, leading to a 16% enhance in fairness.
Relating to fairness and leverage, the roughly $268 million in shareholder fairness is sort of 3x the debt, leading to a leverage ratio of 0.3x long-term debt and roughly 1.1x complete liabilities. 
Analysts’ Protection Is Tepid, However Very Bullish on WDFC Inventory
The analyst protection of WDFC inventory is tepid, with solely two present studies tracked by InsiderTraders. The upshot is that each have been issued within the second half of 2025, making them comparatively contemporary, and the takeaways are bullish. The consensus is a Average Purchase, comprising one Maintain and one Purchase ranking, with a value goal of $300. That equates to a 50% inventory value achieve from the important help ranges and could also be reached throughout the subsequent 12 months. 
The chart motion is blended. The inventory is in a downtrend and has not but confirmed a backside or reversal, but it surely seems to be getting ready to doing so. The late-October/early-November motion displays help, and indicators are set as much as fireplace a fairly sturdy purchase sign.
The query is whether or not WDFC’s market will transfer above the important resistance level, which can be shut at hand. That degree is close to $205 for this shopper inventory.

Corporations in This Article:CompanyCurrent PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Worth TargetWD-40 (WDFC)$196.04+0.4percent1.92percent29.35Moderate Purchase$300.00
ExperienceThomas Hughes has been a contributing author for InsiderTrades.com since 2019.
Skilled Background: Thomas Hughes is the Managing Companion of Passive Market Intelligence LLC, a market analysis platform he launched in 2023 with the mission: “We watch the market so you do not have to.” He has labored as a blogger, inventory market commentator, and unbiased analyst since 2010 and has been actively concerned in buying and selling and investing since 2005.
Credentials: He holds an Affiliate of Arts in Culinary Expertise—coaching that honed his self-discipline, consideration to element, and talent to anticipate outcomes, all of which carry over into his work as a market analyst.
Finance Expertise: Thomas has been writing about finance and investing since 2011, when he found it might be greater than a private ardour—it might be a career. He’s been a contributing author for InsiderTrades.com since 2019.
Writing Focus: He specializes within the S&P 500, small-cap shares, dividend and high-yield methods, shopper staples, retail, expertise, oil, and cryptocurrencies. His evaluation blends chart-based technical setups with key basic insights, serving to readers establish actionable developments.
Funding Strategy: Thomas takes a hybrid strategy that mixes technical evaluation with deep basic analysis. He typically writes about macroeconomic shifts, earnings developments, and sentiment-based buying and selling indicators.
Inspiration: Thomas first grew to become excited by shares after attending a seminar on tips on how to purchase and promote your individual shares. That occasion opened his eyes to the market’s potential and sparked a lifelong curiosity in investing.
Enjoyable Truth: Thomas took up mannequin railroading accidentally a couple of years in the past—and now he can’t cease working the rails.
Areas of Experience: Technical and basic evaluation, S&P 500, retail and shopper sectors, dividends, market developments
EducationAssociate of Arts in Culinary Expertise