“Our Georgia web site stays actually vital to us,” Rivian’s chief govt, R.J. Scaringe, stated at an occasion on Thursday the place he unveiled two new sport-utility automobiles. “It’s core to scaling throughout all these automobiles.”

One of many S.U.V.s, known as the R2, is a five-passenger automobile that’s anticipated to be accessible within the first half of 2026. Initially, the R2 was presupposed to be the primary automobile produced in Georgia. Shifting manufacturing to Regular, Ailing., the place the corporate has an working manufacturing facility, will enable Rivian to start delivering the automobile to prospects sooner, Mr. Scaringe stated.

The R2 may have a beginning worth of about $45,000, he stated, which is $30,000 lower than its bigger S.U.V., the R1S. The R2, Mr. Scaringe stated, “combines functionality, efficiency, utility, storage, performance in a method that we expect actually matches with an enormous buyer want.”

Rivian additionally launched the R3, a compact S.U.V., and a high-performance model of that automobile, the R3X. The corporate didn’t say when or the place these fashions could be produced.

Delaying development of the brand new manufacturing facility is a setback for Georgia and its governor, Brian Kemp, a Republican, who had promoted the development as the biggest financial growth challenge within the state’s historical past. Rivian had stated it anticipated the plant to create 7,500 jobs and ultimately produce 400,000 automobiles a 12 months.