The web’s fame sleuths, nevertheless, are usually not simply deterred. When Angelina Jolie’s daughter, Zahara, wore a gold-trimmed white Grecian robe from the Equipment Classic to the premiere of “Eternals” on the Rome Movie Pageant in 2021, hashtags bloomed like cherry blossoms in April.

Ms. Goldberg stated she appreciates that the Jolies are available in to browse themselves. She wrinkles her nostril slightly at working with movie star stylists, who usually need gadgets at no cost and may be stingy with sourcing credit score. Many red-carpet regulars, anyway, are beholden to their profitable offers with trend homes.

And but trendy designers usually look at the couple’s choices for inspiration, together with John Galliano, whose model the couple says is likely one of the most requested lately, over a decade since he was fired from Dior after an antisemitic rant in Paris.

“He’s truly actually very good,” Mr. Plotitsa stated. “And we’re Jews.”

With websites like Depop and Etsy, a youthful era has cottoned to the concept beforehand worn garments are usually not icky or kooky, however ecologically accountable. Many are rolling their eyes on the insane markups of conventional marriage ceremony distributors.

One bride-to-be lately spent $600 on a easy silk gown from the Equipment that her artist buddies may construct a theme round at Burning Man; one other, saying “I simply need drama,” splurged on an open-backed iridescent “taffeta monstrosity” from Donna Karan’s 2005 fall runway for her rehearsal dinner for $2,500.

To correctly showcase such treasures, Ms. Goldberg stated she “manifested” occupancy of the present retailer, in a historic landmark constructing, after seeing a For Lease signal within the window.

“They had been signing a cyber cafe,” she stated. “I used to be like, ‘Nicely, that’s the unsuitable enterprise for you.’”