It is nonetheless the peak of summer season, however Starbucks appears to need it to be fall already. Its 2024 fall menu, together with its pumpkin spice latte, will debut sooner than ever this yr. 

This yr’s early pumpkin spice latte launch comes as some Individuals look like shedding their style for the Starbucks model, with the corporate affected by a slowdown in retailer site visitors and dip in gross sales. Starbucks earlier this month tapped former Chipotle CEO Brian Niccol to switch ousted Starbucks CEO Laxman Narasimhan, amid a rising listing of challenges dealing with the espresso large.

The early fall menu launch could possibly be an effort to seize further gross sales and get a head begin on regaining customers’ curiosity within the model.

When is the pumpkin spice latte coming again to Starbucks?

Starbucks’ fall menu will debut on Thursday, Aug. 22, two days sooner than it debuted final yr, which marked the drink’s twentieth season. 

On Wednesday, Starbucks mentioned its fall lineup marks the “unofficial begin of the season,” regardless of fall not formally commencing for an additional full month, on Sept. 22.

The sooner rollout can also be a part of a polarizing development amongst some retailers to roll out seasonal items at ever-earlier dates as they search to pocket customers’ {dollars}. As an example, shops that inventory Halloween-themed items in the course of the summer season months, some as early as June, has been dubbed “summerween” on social media platforms like TikTok.

Whereas some customers are postpone by what they see as retailers’ overeagerness to introduce vacation merchandise, others like getting a head begin on their vacation buying.

And Starbucks is hardly the one firm to introduce fall merchandise over the summer season. Halloween decor will hit Goal retailer cabinets in August, the low cost retailer mentioned, including that spikes in searches for Halloween-themed items begin spiking as early as July. 

What’s on Starbucks’ 2024 fall menu?

The pumpkin spice latte will return to Starbucks areas together with different menu choices, together with a brand new iced apple crisp nondairy cream chai beverage, the espresso chain mentioned.

The pumpkin spice latte, which Starbucks debuted in 2003, stays its hottest seasonal beverage, Starbucks mentioned in asserting its 2024 return. It’s made with actual pumpkin, espresso, steamed milk, cinnamon, nutmeg and clove. The very best-selling beverage is available in a number of varieties: Scorching, iced or blended. 

Starbucks’ fall menu can even embody: 

• Its pumpkin cream chilly brew
• An iced pumpkin cream chai
• An apple crisp oatmilk macchiato 
• An iced apple crisp oatmilk shaken espresso
• A raccoon cake pop
• A pumpkin cream cheese muffin

As well as, Starbucks Reserve areas in Chicago, New York Metropolis and Seattle will debut their fall menu, which incorporates seasonal cocktails.