For vodka maker Gray Goose, the U.S. Open’s signature cocktail — the “Honey Deuce” — is a transparent winner. 

The drink is predicted to generate greater than $10 million in gross sales this yr — sufficient to cowl the prize cash for each the ladies’s and males’s singles champions. Final yr, the match served up greater than 450,000 Honey Deuces regardless of the $22 value — steep, however not outdoors the traces for cocktails at many New York Metropolis institutions.

This yr, the drink runs $23 and is bought throughout concession stands on the USTA Billie Jean King Nationwide Tennis Middle in Queens, New York, the place the annual tennis match is held. 

To this point, greater than 2.2 million Honey Deuce cocktails have been bought, in line with Gray Goose. It’s served in a collectible, acrylic cup, which has even been likened to a vogue accent. It is named after the time period that refers to a recreation being tied at 40-40. 

So what precisely is in a Honey Deuce? The vodka drink, created by restaurateur Nick Mautone, mixes Gray Goose vodka with raspberry liqueur and lemonade. As a garnish, it additionally options honeydew melon balls, offered on a toothpick, in a nod to tennis balls.

Different tennis tournaments even have their very own signature drinks, but it surely’s not clear that they are as profitable because the Honey Deuce. Wimbledon’s conventional Pimm’s Cup cocktail has been served on the London match since 1971, whereas on the French Open in Paris followers sip on champagne. 

This yr, nonetheless, French Open match officers banned booze within the stands after followers grew to become too rowdy.