United Airways does not have any unhealthy blood with Taylor Swift, fairly the opposite, because the pop star is driving up demand for its flights. 

On the Skift World Discussion board in New York on Wednesday, a United govt stated the provider has seen a 25% uptick in demand for flights on weekends throughout which Swift has held live shows overseas. Swift is having the same impact on home journey too, Andrew Nocella, the airline’s chief business officer, added. 

Ticket gross sales on United flights for U.S. live performance dates for Swift’s “The Tortured Poets Division Tour” have been swift, too, in line with United. Flights on days close to her live performance dates in Indianapolis, Miami and New Orleans are already 70% full. Usually, flights to these cities this far forward would solely be about 50% booked, in line with United.

Swift is an financial drive of her personal, driving up spending and boosting the native economies wherever she performs. Market analysis agency QuestionPro estimated that each one informed, her Eras Tour might assist add $5 billion to the worldwide financial system.

Whereas United hasn’t added flights expressly for Swift’s live shows, not less than one different airline has. 

Price range provider Southwest this summer season stated it was including flights to accommodate sturdy demand for journey to Swift’s performances in Miami and New Orleans in October.  

“Following sturdy demand from final 12 months’s U.S. tour, the airline is including greater than 10 flights to its schedule to assist Swifties get to and from her live shows,” the airline stated in a press release to CBS Information.

contributed to this report.