Goal is reducing the worth of a Thanksgiving meal, saying customers can feed 4 for $20, or 5 bucks lower than final 12 months, the low cost retailer stated Monday.

Minneapolis-based Goal stated its vacation choices embrace frozen turkey, potatoes, canned inexperienced beans, cream of mushroom soup, a boxed stuffing combine and jarred gravy. 

“From reducing the worth of our Thanksgiving dinner menu to only $20, to a spread of internet hosting and gifting choices and particular Goal Circle 360 choices, we’re serving up the type of distinctive high quality and worth that units Goal aside,” Rick Gomez, govt vice chairman and chief industrial officer, Goal, stated in a information launch. 

The announcement has Goal becoming a member of different retailers together with Aldi, Walmart and fast-food chains in seeking to enchantment to price-sensitive People. 

Sam’s Membership is providing to ship pre-cooked meals for as much as 10 for lower than $100 for members of the warehouse membership. 

U.S. inflation in September marked its lowest level since February 2021. 

A survey by the American Farm Bureau Federation final 12 months discovered the common value of the traditional vacation feast for 10 to be $61.17, or lower than $6.20 an individual, down 4.5% from 2022, when the meal’s value hit a document excessive. The group has not but launched its findings for this 12 months’s value of the food-centric gathering.